Pay Per Click (PPC) Courses, Training and How To’s

Once you embark down the road of Pay Per Click marketing, it can be overwhelming and can get expensive very quickly!! This is not throwing an ad up on a billboard or in the local paper. Google makes you work way beyond placing your ad. They want relevance for the user, the advertiser and their company. Their algorithms are as obscure as a “secret sauce”.

So as a newbie, where do we turn?

The purpose of this post is to share some of the resources I found useful. I started PPC on Adwords about six weeks ago and it is a daunting task. There are tons of resources out there and all are at a premium. Google’s training tools are good for learning the system itself but not so helpful in marketing and getting results. I am in no way saying you need to spend money to learn adwords. Google has free sources and tools and you can find other free sources as well. I am simply sharing what I have tried out. Here are my recommendations for worthwhile resources if you are new to PPC.


Perry Marshall's Definitive Guide to Adwords($49) -- this is a MUST! This e-book covers the essentials and gives great marketing tips.

PPC Domination by Jim Yaghi and Magnetic Sponsoring. This one is more expensive ($497) but gives you the very basic information -lots of videos and is for someone who has never done adwords --there are lots of marketing tips in this one beyond the adwords logistics. This is the "A to Z" guide for network marketers. There's a top earner in my company that is always endorsing this one which is what led me to buy it.

Double Digit CTR by James Schramko (Videos, Audio and E-book for $37 with no fluff - he gets right to the point). This course includes audio, video and an e-book. It is geared toward affiliate marketing, but I found it to be very useful in that he gets right to the point and to what works. He also has a lot or resources for tools that you may want to implement into your strategy after you get going. This isn’t going to be good for a true beginner. I think this is useful after you have a campaign going and need to learn how to optimize and set new strategies beyond the basics.

There is also a website/blog called PPC Hero that I have found some useful nuggets on.

I am continually getting e-books and videos to try and get all the knowledge I can on adwords as this is the driving force. Drive traffic effectively and sales will be made. I will weed out the junk and share what I think is worthwhile.

Please let me know what you find to be useful as well!!

To Your Massive Success

Derek Bayer